Gucci is pleased to announce that it is
extending its relationship with Charlotte Casiraghi, who will be the protagonist
of the House's new "Forever Now" advertising campaign series conceived by
Creative Director Frida Giannini in collaboration with Ms. Casiraghi. Over the
course of the next two years the new campaign will see Charlotte Casiraghi
portrayed by four of the world's most respected fashion and portrait
photographers in a series of sittings celebrating the House's renowned
icons.
The first portraits tell the story of
Gucci's signature green and red stripe through the lens of Peter Lindbergh. Shot
against the backdrop of a stable, the intimate photographs of Ms. Casiraghi
evoke founder Guccio Gucci's fascination with the art of riding.
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