Gucci extends seven-year partnership with making scorsese's film foundation

　　Gucci extends seven-year partnership with making scorsese's film foundation through restoration of Sergio Leone's once upon a time in Americ.

　　World Restoration Premiere of Leone's Cinematic Masterpiece With 20 Minutes of Additional Scenes Planned for 2012 Cannes Film Festival.

　　Gucci is pleased to announce that it is extending its commitment to preserving the artistic and cultural heritage of landmark cinema through a 2012 contribution to Martin Scorsese's Film Foundation for the restoration of Sergio Leone's Once Upon A Time in America (1984). To date, Gucci has donated over USD $2 million to The Film Foundation in its restoration of seven historic film titles.

　　The new 4K digital restoration, which was restored by Cineteca di Bologna at L'Immagine Ritrovata Laboratory in association with Andrea Leone Films, The Film Foundation and Regency Enterprises, and funded by Gucci and The Film Foundation, will have its world premiere at the 65th Cannes Film Festival on May 18, 2012. The following evening, Gucci Creative Director Frida Giannini, together with Vanity Fair Editor Graydon Carter and PPR Chairman and CEO François-Henri Pinault, will host an exclusive dinner at the Hotel du Cap, followed by a party in honor of the film.

　　Through its multi-year partnership with The Film Foundation, Gucci celebrates its own 91-year history which has been strongly influenced by cinema.

　　The collection of iconic films, under the banner "Cinema Visionaries", restored to date by Gucci and The Film Foundation includes:

　　- In 2006- A Woman Under The Influence (1974, d. John Cassavetes)
　　- In 2007- Le Amiche (1955, d. Michelangelo Antonioni)
　　- In 2008- Wanda (1970, d. Barbara Loden)
　　- In 2009- Senso (1954, d. Luchino Visconti)
　　- In 2010- Il Gattopardo (1963, d. Luchino Visconti)
　　- In 2010- La Dolce Vita (1960, d. Federico Fellini)
　　- In 2011- support of the restoration of We Can't Go Home Again (1976, d. Nicholas Ray)
　　- In 2012- Once Upon A Time In America (1984, d. Sergio Leone)

Gucci : With its unabashedly and unapologetically idea of vibrant sensuality

　　Spring all started, said Frida Giannini at her Gucci show, with shopping. A pretty appropriate inspiration for a collection these days, what with the runway spectacle as much about inducing a craving for newness in the virtual viewership watching via live-streaming as it is about informing those actually sitting there in the audience. Earlier this year, Giannini had been shooting an advertising campaign in Marrakech, Morocco, where she came across a cache of Berber jewelry. Before long, that jewelry had made its way from Morocco to chez Giannini and then to today;s runway.

　　With its unabashedly and unapologetically idea of vibrant sensuality, Giannini's Gucci will be reassuring to those women out there who've been looking at spring via remote access. They've gotten the memo on the new silhouette—longer, fluid, looser—and torn right through it, literally. That more romantic seventies line isn't anything they want to revisit, relive, or revive. They'd rather go with Giannini to a place that's sultry, sparkling, and always, but always, hot.