Spring all started, said Frida Giannini
at her Gucci show, with shopping. A pretty appropriate inspiration for a
collection these days, what with the runway spectacle as much about inducing a
craving for newness in the virtual viewership watching via live-streaming as it
is about informing those actually sitting there in the audience. Earlier this
year, Giannini had been shooting an advertising campaign in Marrakech, Morocco,
where she came across a cache of Berber jewelry. Before long, that jewelry had
made its way from Morocco to chez Giannini and then to today;s
runway.
With its unabashedly and unapologetically
idea of vibrant sensuality, Giannini's Gucci will be reassuring to those women
out there who've been looking at spring via remote access. They've gotten the
memo on the new silhouette—longer, fluid, looser—and torn right through it,
literally. That more romantic seventies line isn't anything they want to
revisit, relive, or revive. They'd rather go with Giannini to a place that's
sultry, sparkling, and always, but always, hot.
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