After launching an inquiry into the print advertisements, Andrea Levine, director of the National Advertising Division, told Business Insider, “You can't use a photograph to demonstrate how a cosmetic will look after it is applied to a woman's face and then – in the mice type – have a disclosure that says "okay, not really".
The advertisement, which shows the "You Belong With Me" singer's lush eyelashes complemented by Covergirl mascara along with a side of digital enhancement, included the line, "lashes enhanced in post production" or "lashes enhanced in post."
In addition, the organization is concerned that the ads "conveyed the implied messages that consumers who use Covergirl NatureLuxe Mousse Mascara would get lashes like those depicted in the advertisement and that the lashes depicted in the advertisement were achieved solely by using CoverGirl NatureLuxe Mascara, without post-production enhancement."
No comments:
Post a Comment