Tuesday 27 March 2012

Why Taylor Swift's Grammys Will Help Her To A Lucrative 2012

  When Taylor Swift glided to the stage to accept her first Grammy of the night—Best Country Solo Performance for her song "Mean"—she delivered one of the better lines of the evening.

  "There's nothing like writing a song about someone who's really mean to you and makes you life miserable," she said, "and then winning a Grammy for it."

  The song in question quickly won another Grammy, this time for Best Country Song. Swift returned to the stage and proceeded to thank everyone she could think of, including the people clapping in the audience.

  Winning the award will do a lot more for than settling a score—Taylor Swift is a prime example of how Grammy wins can help boost earnings.

  To be sure, there are other factors at play when earnings rise so sharply. For an artist like Taylor Swift, radio play and other sorts of exposure certainly factor into the increase. And it’s hard to gain more exposure than she already has. But there's no doubt that her Grammy wins have played a role in fueling that success.

  Perhaps Swift put it best herself moments after her second Grammy win of the year, saying simply: "This is unbelievable."

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